Do you know where the lamb roast you’ll be eating on Christmas Day - or your Boxing Day braai chops - comes from? Do you know what is in it? While ignorance may be bliss, it’s neither good for us, nor does it have much flavour. Which is why Frankie Fenner Meat Merchants is such a welcome addition to Cape Town.

Although they haven’t been open long, Frankie Fenner has already amassed quite a following. I’m not surprised. Everything is ethically-sourced; the lamb is 100% free-range, the beef is grass-fed, the pork is acorn-fed and the chickens pasture-reared. No hormones, no antibiotics, no abysmal factory farm conditions. “Proper meat” as they so succinctly put it. What all of this adds up to is superb quality and flavour.

It’s not just about great meat, though. I like that I can pop online, see what’s available and place an order. I really like that they offer gift vouchers. I know a few people who’d love one (including me). And I love the recipes on their website. Slow Roasted Asian Pork Belly with apple and chilli? Yes, please. Beer-braised Shin of Beef with Chorizo and Wet-Polenta? Without a doubt.

Frankie Fenner has also developed a range of products to complement the meat - confit garlic, pickled onions, mango atchar, pineapple salsa, old-school tomato sauce, to name a few - and in keeping with their ethos, the they’ll be seasonal and additive free.

From January the cuts of the week will be updated every Monday, allowing you the opportunity to order throughout the week with collection the following Wednesday. The store will also be open from Monday to Saturday should you prefer to do your shopping in person.

The new year will also see a range of different products, including Jason Lilley’s bacon brioche and chorizo muffins and some really excellent coffee. I can’t think of a better way to start a work day.

Find Frankie Fenner Meat Merchants at Metal Lane, 8 Kloof Street, Cape Town, on Twitter, or via their website.